I've posted about a lot of sites that felt they had the right recipe to become the main social networking site for boomers. I've never felt there was a formula that would allow any of them to become anymore than mildly successful but there have been a couple that I thought were well done.
TBD had a great looking site and seemed to be gaining traffic at a regular rate. But according to TechCrunch, it's all over. Who's next? I wouldn't call the graph below exactly a stellar performance over the last year by EONS, the first player in this niche. Many of the others I've posted about over the past 2+ years don't even show up on this tracking site anymore.
Facebook and Twitter is where it's at for everyone now including boomers. We've never really felt the need to network only with people in our age group.
"We've never really felt the need to network only with people in our age group."
I've always said the same thing. Those sites are similar to being trapped in a retirement community or nursing home - reminiscing gets tiresome.
Posted by: Catch Her In the Wry | July 02, 2009 at 08:23 AM
When I went to South by Southwest Interactive 2 years ago, I met the founder of TBD. He was very hyped up and thought he was going to make it. But I do think that the fact is, if Eons couldn't make it, who really can? The boomer demographic is so wide that it is impossible to make a site that appeals to this huge group in a general way.
Posted by: Rhea | July 04, 2009 at 08:45 AM