For the past two years, Accenture has been conducting in-depth research about the usage patterns of various types of consumer technology products and services among U.S. consumers.
The research was completed in the winter of 2008/2009 and provides direct comparisons with last winter’s 2007/2008 research data. The goal was to determine if there had been any changes in usage between Baby Boomers + (age 45 and older) and Generation Y (ages 18 to 24). The research uncovered several interesting trends.
You can view and download the whole report in a pdf file.