About a year ago it seemed that I was writing about new boomer sites at least once or twice a week. You can see most of the posts by clicking on the "Boomer Portal Websites" and "Social Networking" in the categories section in the left column. I even posted a rant on all these websites. In the last few months there have been very few new ones and most of the ones that are still operating are not generating the numbers of hits and therefore revenue that I'm sure they anticipated. Yesterday, I posted about the latest layoff at Eons, the first big money attempt at becoming a boomer "Facebook".
It just doesn't seem to be working but TechCrunch reports another one has surfaced called Boomerater. After a cursory browse through, I see absolutely nothing different from any of the other entries out there.
They claim to have done their homework in their press release.
have already dealt with similar situations.”
Sorry, but I disagree. Many boomer sites offer these capabilities as well as being social networking sites. There are many excellent blogs, many written by boomers, on dozens of subjects relating to boomers. Also, there are chat rooms filled with boomers exchanging information. Perhaps instead of re-inventing the wheel, you could have researched
some of these sites yourself and subscribed your in-laws to them in an RSS reader. That's what I did when I wanted to contact other people looking for ideas on places to retire and now have over 40 RSS feeds and 2 sites dedicated to that topic alone. Facebook has a lot of boomer groups on it as well.
In spite of my comments, I wish Boomerater well but I believe they are jumping into a pool that is very full (and some have already drowned) but drawing fewer viewers every month. Go and have a look and tell me what you think.
Well, at leat they have a decent looking website but I have to agree that older people don't necessarily want or need to be exposed to people only in their age group.
Posted by: Fran | October 31, 2008 at 03:24 PM